Public Relations, Marketing & Design

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Fame, fortune and fun

Put simply, our job is to make our clients famous which, unsurprisingly, results in more business. Most importantly, however, the process is not only painless, it is enjoyable for all concerned. If it's not fun, it's not working! To achieve this high level of recognition we use our own Mercat PR System which changes the way our clients think about themselves, their products or services, their company, their competitors and the markets in which they operate. We make them different from the competition by making them unique. By the time we are finished, our clients have changed for ever! Invariably, they will have become recognised as market leaders, will be more confident and be better placed to achieve their objectives. They will be more proactive than ever before. They will know how to create and take full advantage of the business opportunities with which they are increasingly presented. Fame, fortune and fun achieved through our approach brings lasting success.

The Mercat PR System: What the package involves

The Mercat PR System is the first proactive, tailor-made PR system conceived exclusively for the cruise industry. Developed and refined by us over many years, The Mercat PR System is a package of procedures according to which the ethos of a company, product or service is analysed by 'deconstruction' and them 're-built' so as to be more relevant, more effective and more attractive to the target market. The Mercat PR System involves:

An in-depth review of the client company and its products or services
Analysis of client strengths, weaknesses, opportunities and threats in the context of its market
Assessment of the company's image, brand or brands and their position in the market
The development of an achievable strategic plan for marketing, promotion and public relations
Making the plan happen on a day-to-day basis
Designing interior environments and promotional material to suit the target market
Writing and issuing press releases to trade
Organising press conferences
Arranging industry forums and social functions to facilitate decision maker introductions
Monitoring progress through regular meetings/dialogue with clients

The Benefits of The Mercat PR System

One package with all necessary services provided
Single point of contact dedicated to your project 24/7
A written, measurable,step-by-step route to success
Getting to the right message to the people fast
We do all the hard work for you
Unrivaled cruise industry knowledge on tap
A process with speed, consistency and persistency at its heart
A guaranteed route to high profile cruise industry recognition

To find out more about our services, we invite interested parties to contact us by using the Xpress Contact System or, simply, by lifting the telephone and calling John McNeece on +44 (0)131 467 5521.

Recent News from The McNEECE Consultancy

Intellectual Property in the Marine Industry - what are the issues?

Intellectual Property in the Marine Industry - what are the issues? An article by Dids Macdonald, CEO, Against Copying in Design (ACID). World Intellectual Property Day (WIPO) on 26th April could not be a more appropriate celebration for Dids Macdonald, CEO of ACID (Anti Copying In Design). On the same date, Macdonald is a keynote speaker at the Cruise & Ferry exhibition at Excel in London’s Docklands tackling the subject of intellectual property, “Value Your IP – Value Your Business!”

Created: Sunday, April 15, 2007. 5:38:13 PM

The State of the Industry

The State of the Industry It was theatre at its best. The Miami Beach Convention Centre in Florida USA was packed to capacity. As the house lights dimmed, a panel of six of the biggest names in the cruise industry were held in the spotlight, once again, for the annual Seatrade 'State of the Industry' debate. The audience, suitably hushed, anticipated something special was in store for the opening session of the crui

Created: Thursday, March 22, 2007. 6:18:04 PM

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Monday, May 01, 2006 at 12:04:58 PM

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Sunday, October 21, 2007 at 3:20:10 PM

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Cruise Scotland Network

The folowing article appeared on the Seatrade Insider news website on Friday 21st September 2007 and can be seen there, for a limited period only, by clicking on www.cruise-community.com/Headlines.asp McNeece rallies Scottish ports to unite With Scottish port of Greenock (Glasgow) playing host to QE2’s 40th anniversary celebrations yesterday, cruise industry veteran and native Scotsman, John McNeece, made a rallying cry for Scottish ports, destinations and tourist attractions to take advantage of the business potential presented by the rapidly expanding cruise industry. McNeece has been associated with passenger shipping for around 40 years through his architectural practice, which he sold in 2002. Since then he has actively assisted companies in improving their penetration of the cruise industry through his marketing and public relations company, The McNeece Consultancy, based in Edinburgh. He is calling for Scottish ports to unite under one banner using the ‘Cruise Scotland Network’ brand, with the objective of making Scotland the number one cruise destination in Europe. McNeece, who is putting himself forward as the full-time project manager said, ‘Efforts to bring more cruise business to Scotland are left to individual ports with several ports and areas doing a great job. However, there is no national strategy and feedback is that the ports would welcome some assistance that such a concept may deliver.’ According to Cruise UK, there were 392,000 port of call passengers at UK ports in 2006. Of these, Scotland attracted 175,700, a 45% share of the UK market and 6% more than the south of England, which was the second most popular area. The leading Scottish cruise ports are Greenock, Invergordon, Leith (Edinburgh), Lerwick and Orkney. ‘These figures are encouraging,‘ said McNeece, ‘but there is still much to be done if Scotland wants to take full advantage of the expanding market potential.’ Whilst a dozen or so ports/areas are dealing with cruise lines separately, McNeece feels there is no national voice or objective and that they tend to work in isolation. McNeece said his next step is to put this concept before the ports/areas, agree costs in principle and prepare a strategic plan which will take around 36 months to roll out completely.